Centralizing Communication — Building a Unified Intranet Hub

Client Snapshot

Client

Confidential (Canadian Financial Institution)

Year

2024–2025

Sector

Financial Services

Focus

Enterprise Communication Infrastructure

Role

Strategic Comms Lead (Employee Role)

The Challenge

Communication across Operations was decentralized, inconsistent, and often duplicative. With over 2,500 employees across multiple business segments, teams were working in silos, relying on email chains, outdated shared drives, and isolated intranet pages that didn’t reflect enterprise priorities or enable visibility.

The need was clear: a single source of truth. A centralized platform where pan-Operations content could be shared, governed, and accessed with clarity and consistency.

My Role

As the strategic lead for internal communications, I drove the development and launch of the new SharePoint hub. My role spanned visioning, stakeholder alignment, content governance, and adoption planning.

I was responsible for:

· Defining the purpose, scope, and success metrics of the platform

· Aligning with AVP+ leaders and business segment representatives

· Designing the homepage structure and navigation framework

· Establishing monthly governance with LOB site owners

· Leading launch planning, onboarding, and adoption strategy

What I Delivered

· A centralized SharePoint site with tiered content ownership and branded page templates

· Strategic homepage architecture with designated areas for enterprise-wide, segment-level, and team-specific communication

· Training and onboarding materials for site owners and contributors

· A pan-Operations launch campaign and rollout plan

· A governance model to ensure long-term content relevance and cross-LOB alignment

The Outcome

The launch transformed how Operations communicates. Teams gained visibility into broader initiatives, leaders had a consistent platform for message delivery, and colleagues knew exactly where to go for updates.

The site continues to scale, with strong adoption and engagement across all business lines. It’s more than a tool—it’s a foundational shift in how information moves through the organization.

Project at a Glance

Challenge

Siloed communication, lack of centralized access

Approach

Platform development, governance design, cross-segment collaboration

Tools Used

SharePoint, training modules, intake forms, editorial calendar

Impact

Increased alignment, improved access to information, reduced duplication

Turning Platforms Into Performance

Structure isn’t the enemy of creativity—it’s what makes your message work at scale. Let’s build the foundation together →


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