Are You Managing Communication, or Just Shipping Messages?

In ops-heavy environments, it’s easy to think communication is about output: the emails sent, the decks built, the updates published.

But execution ≠ adoption.

If you're only tracking delivery, not clarity,  you're managing noise, not impact.

Here’s what communication management *actually* looks like:
- You can map your core messages to business priorities
- You know which audiences are overloaded, and which are in the dark
- Your leaders are equipped, not just informed
- You have routines for measuring message consistency and clarity

If you’re not managing the system, the system is managing you.